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OREM, UT March 20, 2003 - Exponential Software, LLC today introduced KEYSTER, a revolutionary new software program that automatically tracks search engine rankings for websites on thousands of keywords. An estimated 400 million queries are performed daily on search engines such as Google, MSN, Yahoo, AOL, Lycos and others. KEYSTER is designed to automatically measure and then systematically improve a website's search engine rankings on keywords that matter the most. These tools have helped us generate more than 250 top 10 rankings in Google for our clients in the past twelve months, explained Paul Allen, CEO at Exponential Software. We have chosen to license our technology to other companies and thereby broaden its impact in the Internet marketing industry. The average cost of purchasing keywords using pay-per-click bidding advertising has more than tripled in the last few years, said KEYSTER software architect. With today's highly competitive and economically challenged market environments, it is critical for businesses to generate sustainable traffic flow from their search engine rankings. Market Share Report: Technology Breakthrough KEYSTER is the first search engine software program that takes any keyword list and instantly generates a search engine market share report. KEYSTER reveals the top web sites that are getting the greatest volume of free traffic from their keywords. By following the simple steps recommended in KEYSTER online communications and updates, customers can dramatically increase their search engine market share. Exponential Software has repeatedly achieved groundbreaking results for their clients using its proprietary KEYSTER technology. One client was spending more than $10K per month on profitable pay-per-click traffic. That client now receives approx. $40K per month in free advertising value from their numerous top positions in Google, MSN, and Yahoo as a result of KEYSTER technology. www.KEYSTER.net/marketshare